In honour of femininity

In honour of femininity

The newest addition to the city’s collection will soon embellish the building at 53 Kopernika Street, in the centre of Łódź. Two women and a floral accent are to symbolise the strength of female friendship, sisterhood and steps taken towards environmental protection. The mural is a project initiated by FIORE and artists of the Urban Forms Foundation.

The city of Łódź’s creative support

The purpose of the mural is to honour womanhood. It’s delicate and subtle, shows the value of feminine beauty and gentleness, and represents the boldness in decision-making and the act of fighting for our rights, but without even a pinch of aggression.

The piece not only embellishes the Fiore Company’s seat, but is also quite a unique portrait. The current times are quite challenging for the fairer sex, so it seems that the strength of women is of the greatest value now. The mural art represents this perfectly. The piece expresses the full acceptance and support for women. After all, the city of Łódź is famous for its art, history, traditions and creative “spirit”.

Fiore, a brand that has specialised in the production of tights, stockings and socks since 1998, is an advocate for this vision of women’s world and reality. Moreover, the sisterhood inspires the brand to create new textile collections. The hosiery is bold, boosts self-esteem and, although it isn’t loud, adds some spice to everyday outfits. That is Fiore’s philosophy, which in combination with concern for our planet enables the brand to create environment-friendly, comfortable yet still fashionable pieces of clothing. The Eccola tights are a great example of those actions. Discover Fiore’s hosiery and use the special discount code WECREATE, which was created on the occasion of unveiling the mural.

Łódź – city of art and women

Łódź is one of the most creative cities in Poland, which does not only show in the business endeavours of this once textile city. Just take a closer look at the urban space. The cityscape is colourful and a bit abstract. It stimulates the imagination and encourages to take action. Curiously enough, the mural art initiated by Fiore is not the only one in the city. More than a hundred similar urban art pieces can be found in the streets of Łódź and all of them carry an important social message.